Five Cs of Strategic Communications – CGR’s Interpretation:

• Communicate: Applying the Five or Seven Cs of Effective Communications or any other communications tools, they are effective only if the sender and receiver completely understand the message(s).
• Collaborate: There is real power in teams that collaborate as true strategic partners who develop and nurture strong relationships.
• Community: Caring about yourself, your family, your friends, and your community is a true litmus test of effective and strategic communications.
• Connect: “Connecting the dots” between people and projects is strategic and effective, particularly when resources are scarce. Being able to creatively optimize and leverage existing resources to create positive outcomes and value more efficiently is the mark of a strategic communications implementation plan that works.
• Change: If you’re breathing, you are changing! Recognize and embrace this change to grow continuously, personally, and professionally.

Inverted Pyramid Used in Journalism:

In general, news stories are organized using the inverted pyramid style, in which information is presented in descending order of importance. This allows the audience to read the most crucial details quickly so they can decide whether to continue or stop reading the story.